The onus is on you as the consumer to determine whether those perfumes actually merit the price, and I am not one to talk about spending too much money on perfume. So, there are some very obvious reasons why Creed perfumes are so expensive. This success has ensured that Creed has the capability of charging high premiums for their perfumes. Well, regardless of whether or not you actually buy into Creed’s marketing strategy, there’s no denying that it works, and the brand has successfully enshrined itself in the hallowed halls of upscale department stores and boutiques the world over. With a rich tradition stretching back to 1760 (allegedly this whole conceit has been thrown into doubt of late, though I won’t comment too much on that at the moment), there are no shortage of fabulous stories marketable to the moneyed elite.įor example, the brand alleges that Bois du Portugal, a 1987 release, was the signature scent of Frank Sinatra (despite the fact that Sinatra was seventy-two years old at the time and died eight years later in 1995). The wild success of Aventus, a darling of jetsetters, corporate types, and Instagram influencers, certainly inflated the numbers.Ĭreed perfumes are seen as the acme of luxury perfumery. But given the fact that the price of Creed perfumes was significantly lower even as recently as a decade ago might clue you in to the fact that there is no doubt a little bit of profiteering going on here. I get it, everyone has got to make a profit. The price of Creed fragrances are inflated due to their perceived value (like all luxury perfumes). #3 – Status SymbolĮven considering that Creed fragrances contain high quality materials and presentations, the truth of the matter is that one of the key reasons why Creed fragrances are so expensive comes down to the fact that they are status symbols.
Those costs, of course, are reflected in the final price. Factor that in with the fact that each Creed fragrance has a unique appearance, and some, like Millésime Impérial, have a shiny metal exterior…You can imagine how the costs might add up. The larger bottles come in a unique flacon used for decanting, and the more “luxury” line of Creed – yes, even Creed has a luxury line with fragrances like Spice and Wood and Jardin d’Amalfi – also has a unique design. You can easily control the intensity of a Creed atomizer’s spray, much in the same vein as a Dior sprayer or the amazing sprayer of Arabian Oud’s Amiri. Of course, they don’t do what they do for free, and making the unique Creed bottles at the scale the brand operates on can’t be cheap.įurthermore, Creed is known for their powerful atomizers. I wouldn’t say that Creed has the most lavish or luxurious presentation in the fragrance game – that would go to Arabian Oud, in my book – but it is certainly distinctive.Ĭreed’s iconic flacon is manufactured by the heritage French glassmaking brand Pochet du Courval, which makes the bottles for such brands as Guerlain and Guerlain. It’s also highly prized in perfumery for its fixative properties, and fabled for its rich, musky, and slightly salty aroma which can add an ineffable allure to fragrances.Ĭreed bottles are also expensive due to their presentation. However, this whale vomit is an exceedingly rare find, and can cost upwards of $40,000 a kilo. Meaning “gray amber” in French, ambergris is, ironically enough, a hard, waxy secretion that is formed in the bile ducts of sperm whales – essentially, “whale vomit”. Of all of these, ambergris is perhaps the rarest and most precious.
Specifically, naturals are used when it comes to the creation of the characteristic “Creed drydown”, a blend of vanilla, musk, sandalwood, oakmoss, and ambergris. The most popular fragrance from the brand, Aventus, retails for $335 for 1.7 oz/50 ml ($6.70/ml), $445 for 3.4 oz/100 ml ($4.45/ml), $695 for 6.7 oz/250 ml ($2.78/ml), $1,145 for 16 oz/500 ml ($2.29/ml), and finally $1,695 for 33 oz/1000 ml ($1.69/ml).Įven for a niche fragrance, that is a ludicrously high price, only equalled by similarly placed brands like Roja Dove and Memo Paris.īut just how and why do Creed charge so much for their perfumes? #1 – IngredientsĬreed is well known for using natural raw materials in their perfumes. But how much does a bottle of Creed cost?
0 kommentar(er)
